5 Tips to Help You Choose the Best Digital Agency for Your Next Project

5 Tips to Help You Choose the Best Digital Agency for Your Next Project

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Choosing a digital agency for your next project can be difficult. There are many factors to take into consideration before making a decision, such as their experience in the industry and how they work with clients.

In this post, we will break down our process of choosing an agency and give you some tips on what to look out for when vetting agencies so that you can choose the best one for your needs!

Choose The Best Digital Agency That Specializes In The Services You Actually Need

This is a simple way to find the right company for your project because they are more likely to be experienced with that part of their work.

For example, if you need someone who can design logos and banners but not code apps, agencies that specialize in those services would be better than companies that offer both skillsets.

You want to make sure the agency you work with is the expert that can solve the problem at hand.

If you need someone who can design logos and banners but not code apps, agencies that specialize in those services would be better than companies that offer both skillsets.

Sometimes, full-service digital agencies can’t actually solve the problem at hand, so it’s important to understand the problem at hand and the exact service you need to solve those problems.

If you have the budget to hire specific service agencies, you should go that route instead of having a full-service agency complete a specific project.

The 3 Different Kinds Of Digital Agencies

When it comes to choosing an agency, you have three options: working with a full-service digital agency, a specific service agency, or hiring them as individual freelancers. When considering your choice, keep the following in mind:

Full-Service Digital Agency – This option is best for large projects that require many different types of services and expertise. The benefit of this type of service is that all employees will work on your project together so there’s no need to deal with multiple freelancers who may not be experienced enough at their jobs. However, do expect higher prices since they are providing more than just one specific skill set like coding or design.

Specific Service Digital Agency – This choice is best for projects that require a single type of service like SEO or Facebook Ads. The downside to this option is that you’ll need to hire multiple different agencies for other types of services and expertise, which may cost more overall than hiring them as one full-service agency.

Freelancer – Freelancers often have fewer clients which means less experience so it’s important to take time looking at reviews before hiring one. They will also typically charge higher rates per hour since they don’t have the overhead costs of an agency with many employees on payroll.

Take The Time To Look At What Their Clients Say About Them

The testimonials from past clients are a great indicator of the quality of work they will provide for you. If their previous customers have had a positive experience, it’s likely that you will too.

If you are looking for a new digital agency, it is important to know the problem that needs solving first. If they specialize in your need and have previous customers who were satisfied with their work then you might want to hire them.

Testimonials from past clients can show what quality of work an agency will provide. If an agency doesn’t have testimonials or those testimonials are mostly negative, this is not the agency you want to work with.

You can even find testimonials online in agency databases such as Agency Source and other sources like Clutch.co.

Make Sure The Agency Has a Client Communication System In Place

You’ll want to ensure that the agency you’ll be hiring communicates with their clients and has a system put into place that helps teams communicate efficiently and effectively throughout all stages of projects. You’ll want to work with an agency that’s always available to answer your questions and provide you with a project timeline.

What do most clients look for in communication? They want transparency, clear expectations set forth at the beginning of the project so they know what is expected from them on their end, and quick responses when there are issues or delays faced by either party.

They also like it when agencies offer regular updates about progress as well as opportunities for input throughout the process.

Make Sure You Have The Budget For The Agency You'll Be Working With

You’ll definitely want to make sure you have the budget to work with the agency in your selection process as many agencies have specific project budgets they work with.

After all, this is a major investment you’re making and agencies are not cheap.

The costs of hiring an agency vary widely depending on the company’s size as well as what services they offer so it can be difficult to pinpoint the cost until after talking with them.

An easy way to find out how much your budget should account for is by calculating around at least 20% of your marketing budget per month or one-third (33%) each year – whichever amount is greater.

Don’t forget that companies typically charge hourly rates for their work rather than monthly fees so make sure to factor in any additional hours if you need something completed quickly versus over time.

Some businesses can dedicate a big budget, while others look for something smaller in scale.

Most marketing agencies have scalable services, but those worth your time have transparent billing practices and provide quotes based on your business needs.

Ask The Right Questions

You may be wondering what you should be asking an agency before hiring them for your next project. Here are a few questions you should ask:

-What type of services does the agency offer?

-How much experience do they have in our industry, and how many clients are similarly sized to mine?

-Do they specialize in one area or can we consult with them on all marketing channels?

– Are their rates inclusive or would I be paying additional for other services like design work that may not be a part of my monthly package but needed at some point down the line?

-Are there any hidden fees such as additional hourly rates if we need something done quickly during business hours?

-Can I see samples of past projects that were completed by your team so I know who will be working with me?

In conclusion, it’s important to make sure both parties understand terms upfront in order to avoid communication breakdowns.

Conclusion

Selecting an agency for your next project can be tough. We hope this article helps you in your selection process when it comes to selecting the best agency that specifically fits your businesses’ needs. A few things to remember:

-Choose An Agency That Specializes In The Services You Actually Need

-Take The Time To Look At What Their Clients Say About Them

-Make Sure The Agency Has a Client Communication System In Place

-Make Sure You Have The Budget For The Agency You’ll Be Working With

-Ask The Right Questions