Zhuk Design

I am Veronika Zhuk – Brand designer & Art director from Warsaw, working worldwide. I have had the privilege of working with renowned industry leaders such as Facebook, Siemens, Lindt, and Unicef. Now I work with small and medium-sized businesses delivering the quality and experience gained from cooperation with the giants of the market!I have 8 years of experience, based in Warsaw and effectively manage projects remotely for clients from Europe and the United States.I am a graduate of the University of Arts in Poznań (Master Degree in Graphic Design and Visual Communication).During the design process I create a visual system based on conscious Branding, which works at 360° – by ways of communication, colour, shape, pattern, illustration, and product presentation. As a result, businesses earn more and grow faster, thus becoming more recognisable on the market.What problems do I solve? Oftentimes, businesses waste their budgets on ineffective promotion by not taking full advantage of Branding. Limiting it to the logo and brand colours is the same as reading a summary of a book. You get the general message, but in a week you don't remember what it was about – there is no real Story effect. My approach is to create a unified visual Story.