ZappyPeople by 1st-party.com

Your Fractional Performance Marketing Team WordPress Development, Search Performance (SEO+), Conversion Tracking, CRM IntegrationsFor larger businesses and organizations, we plug in wherever you need us most. We stay ahead of search and brand visibility trends, providing strategic recommendations and action plans that help your team execute efficiently.For mid-sized businesses, we are your full-service performance marketing team.

Take our search performance approach, for example: weekly ranking boosts and site launch plans give laser-focused attention to key initiatives, while monthly maintenance plans drive long-term search performance and conversion optimization across multiple search engines.

We build capacity within your team. We bring clear documentation, strong scoping and maintenance, and a collaborative team always ready to jump in.

Why Work With ZappyPeople?We care about your entire web and brand performance, not just one aspect of SEO. Our audits include quick fixes where possible (see our SEO services). We work from a shared recommendations action plan to drive search performance and content strategy. We use a white-hat approach to backlinking and issue resolution. We know WordPress and Shopify inside and out—when needed, we handle custom themes and site migrations. We’re data experts, helping with GTM, GA4, and custom insights via live dashboards (Databox, Looker). We stay ahead of competitive keyword trends—Google, Bing, Perplexity, and wearable AI are all part of our SEO radar. Let’s make SEO work for you.