You Know Gaming
Gaming media and marketing company. Since 2013.
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About You Know Gaming
You Know Gaming (YKG) is Australia's most experienced gaming media and marketing company. Since 2013, we've connected global brands including McDonald's, Netflix, L'Oreal, Prime Video, LEGO and Nivea with gaming audiences.
We work across creators, game partnerships, branded games, live streams, live activations, digital media, in-game media and esports. We reach 8 million+ Australian gamers through our network of gaming sites, in-game inventory and creators, and provide the creative and campaign services to activate them.
We're known for large-scale game partnerships, taking brands like McDonald's and Prime Video inside the world's biggest game franchises, and for introducing brands to gaming for the first time with strategies built for the brand, not a generic playbook. We have in-game media across 5,000+ titles, official IP partnerships with publishers including Call of Duty, Overwatch and EA FC, and build playable experiences inside platforms like Fortnite and Roblox. Campaigns run across Twitch, YouTube and TikTok. We're gaming specialists, working directly with brands and in partnership with Australia's leading media agencies.
Additional clients include Coca-Cola, Mate, Microsoft, EA, Ubisoft, Unilever and Bingle.
Formerly known as You Know Media. Gaming division separated and relaunched as You Know Gaming in January 2025.
Based on the Gold Coast, Queensland, Australia.
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