YOCTO

Retention Marketing That Scales with High-Growth CPG Brands

17.6-month average client retention vs. 3-6 month industry standard.

YOCTO transforms one-time purchasers into loyal customers, solve complex CRM problems, and break through their acquisition ceiling. Specializing in subscription health, wellness, and beauty brands in the $5M-$50M range, our retention marketing expertise drives the long-term customer value that fuels companies like Heights, Healf, Evereden, Frøya Organics, BetterMe, Kilo.health, Mira, Elo Health, Jimmy Joy, and countless others.

We do not offer audits for a very good reason.

Transparently, you don’t need another teardown that says:

• “Your welcome flow is missing a text.”
• “You should A/B test your popup.”
• “Send more campaigns.”

You already know that. What you need is a plan. A real, outcome-driven plan that gets you closer to your retention goal - whether that’s increasing LTV, fixing drop-off between orders one and two, reducing churn, or improving CAC payback.That’s why YOCTO doesn’t do audits. We do Strategy Activations.

A Strategy Activation is a gameplan.

This isn’t a templated teardown or a list of flaws in your lifecycle setup. It’s a fully mapped, high-leverage strategy designed to help you hit your retention targets *this quarter.* Specific moves. Clear priorities.You’ll walk away with:- A diagnosis of what’s actually hurting retention (backed by cancel behavior and flow data)- A focused roadmap to increase LTV, improve AOV, or hit any retention KPI that matters right now- LTV:CAC modeling that shows how the plan could pay off- Built by people who live and breathe CRM, not best-practice blogs

Our Philosophy of DTC growth.

When you grow fast, CAC rises till you break even on order 1. It's inevitable, happens to every brand. Our role is to grow your margin per customer, so you can keep growing past that stage.

If you’re serious about scaling through retention... find a time here:https://calendly.com/george-kapernaros/socratic-interview