Yings Creative Lab

Yings Creative Lab is a boutique brand and web design studio based in Singapore, helping solopreneurs, service providers, and boutique e-commerce brands build digital presences that don’t just look good — they convert.

Founded by Ying Hui, a seasoned digital marketer and designer with over 10 years of experience and a background in Psychology and Business, the studio brings together branding, web design, marketing automation, and buyer psychology to craft websites that work as powerful business assets.

We specialise in custom website design using Shopify and Squarespace, creating sites that are visually elegant, easy to manage, and strategically built to drive business growth. From seamless user experience to conversion copy structures, every design decision is rooted in strategy — not just aesthetics.

Our work is ideal for:

Service-based founders (consultants, coaches, realtors, creatives) ready to position themselves as industry leaders

Boutique product brands looking to scale with a high-converting Shopify store

Entrepreneurs seeking a digital home that aligns with their values and automates their backend marketing

Beyond design, we provide end-to-end marketing support, including: Brand strategy & creative direction Website audits & redesigns Platform migrations (to Shopify or Squarespace) Email marketing flows (Klaviyo, Mailchimp) SEO fundamentals & copy structure Launch strategy and marketing automation

At Yings Creative Lab, we don’t just hand over a website — we build future-proof platforms that are designed with clarity, functionality, and long-term success in mind.

Based in Singapore, serving clients worldwide Platforms: Shopify & Squarespace Services: Custom website design, branding, audits, SEO, site migration, marketing automation & email flows