Woden

If your own team struggles to explain what makes you different, your story is hurting your growth.

More than 300 brands have engaged Woden to craft a StoryKernel that clarifies their value, differentiates from competitors, and aligns their team behind one story.

Woden's StoryKernel is the most widely-used B2B storytelling framework. We uncover the strategic narrative within your brand that makes a clear case against the status quo, captures your defined viewpoint about it, and shows buyers how to navigate this change with your help.

Our engagements have four phases designed to ensure you tell the right story to the ideal buyer at the perfect time:

• StoryKernel : Your brand's strategic narrative
• StorySeminar : Co-creation of your Messaging Hierarchy
• StoryGuide : Consistent storytelling across the buying journey
• StoryAccelerator : Collaborative implementation to pull more buyers to your brand

All clients receive access to StoryEngine , Woden's AI that uses frontier models to combines our framework and the messaging we have developed for your team to empower Storytelling at Scale.

We guarantee our work: if you feel your StoryKernel does not capture what makes your brand essential, you can terminate the engagement and we will refund all fees paid to that point.