Webake Design

High-Stakes Product Design for B2B companies running complex, critical systems.Webake is a product design studio for software where mistakes are expensive: legacy platforms, internal tools, field and factory apps, clinical and industrial systems. Multiple roles, tangled business rules, real operational pressure. We turn that complexity into interfaces that are simple, consistent and safe to scale. Based in Spain and Argentina, working remotely with teams across North America and Europe.

Why teams bring us in

We design systems, not screens. Most B2B products fail because they are designed as screens while the permissions, workflows and rules underneath stay untouched. We map the whole system first.

A method, not just designers. The Mise Method: understand the whole system before touching the interface. We name the five layers of complexity so you know what is safe to change.

Business outcomes, not deliverables. Fewer errors, less support load, faster onboarding, higher adoption among expert users. We work to product KPIs.

Real, imperfect products. Subaru, Red Hat, Erdos Miller, SalesQL and other teams running systems people depend on daily.

AI with expert judgment. AI exposes weak foundations, it does not fix them. We use it to move faster on production and spend more time on strategy.

• What we do
• UX for complex workflows & legacy modernization
• Design systems at scale
• Product strategy & roadmap
• UX research & system audits
• High-end UI design & prototyping
• AI-enabled product design

If your product is hard to use because it is genuinely hard, that is our work.