We are Family Agency LTD

We Are Family is the UK's leading research, strategy, creative and marketing agency specialising in kids, teens and families. With over 25 years of experience, we help brands understand, reach and effectively engage young audiences across 30+ countries.

Research Capabilities - We offer qualitative and quantitative research designed specifically for young audiences. Qualitative methods include friendship triads, in-home ethnography, online communities, self-moderated teen groups, online video diaries, school sessions and creative workshops. Quantitative capabilities include large-scale surveys and trackers with gamified formats, video responses, heat mapping, MaxDiff and conjoint analysis. We regularly combine both in hybrid methodologies - qualitative insight to surface the why, quantitative validation to size and confirm it.

Creative & Marketing Beyond research, we produce campaigns, content and brand assets that actually resonate with kids and families, across social media, video, gaming, print, experiential and influencer marketing. We handle media planning, buying, PR, asset creation and retail activations, making us a genuine full-service partner.

Who We Work With Our clients include Formula One, Paramount, Apple, Nickelodeon, Universal, Manchester City FC, Hasbro, Moonbug, Burger King and many more. We work with entertainment and media brands, toy companies, sports organisations, food and retail brands, charities and public sector clients, any organisation that needs to understand or reach young audiences.

Specialist Expertise We are specialists in Gen Alpha and Gen Z - how today's children and teenagers think, make decisions, consume media and respond to brands. Our Global Kids Sports Report is one of the most comprehensive studies ever conducted into children's attitudes to sport and physical activity.

Global Reach Our network spans 30+ countries, with experienced local teams in each territory who have spent decades working in kids and family markets.