Waeve Digital

Waeve Digital is a performance marketing studio working exclusively with luxury travel and hospitality. Waeve helps lodges, camps, resorts and hotels win reservations on their own site instead of paying commission to online travel agents.

The work covers the full demand side: brand and positioning, paid advertising on Meta and Google, booking-engine and CRM optimisation, lifecycle email, website design and build, sales process, and the studio's own quote design software.

Properties at this level sell a five-figure stay that a guest considers over months, so the approach is built around narrow audiences, creative that carries desire instead of discount, and reporting against revenue and average daily rate.

For Neptune Hotels, a group of luxury safari lodges in Kenya and Tanzania, Waeve delivered a 782% rise in high-net-worth enquiries and 5.6x return on ad spend across three months.

Waeve takes on a limited number of properties at a time, by invitation.