Vova Stepanyuk

I treat every marketing challenge as a quantifiable optimization problem. Whether you are scaling a DTC brand, a B2B SaaS platform, or a high-intent lead generation engine, my methodology is built on three core pillars:

Full-Funnel Strategic Oversight: I look far beyond the click. I analyze your entire customer journey - from initial YouTube touchpoints to landing page UX and backend unit economics - to identify and resolve the constraints holding back your growth.

Technical Precision & BI: I build proprietary analytics frameworks that integrate your CRM, site data, and ad platforms. By implementing server-side tracking and custom attribution models, I ensure you have 100% transparency into which segments are driving your highest-value customers.

AI-Enhanced Optimization: I leverage AI-driven solutions for everything from automated product feed enrichment for eCommerce to hyper-targeted audience modeling for B2B. This allows us to maintain a competitive edge in the auction while maximizing capital efficiency.

My experience isn't limited to a single niche; it’s rooted in a universal framework for performance:

eCommerce & Retail: Scaled brands from zero to seven-figure exits by mastering Shopping and Search.

High-Intent Lead Gen: Managed $1M+ monthly budgets for industry innovators like Boxabl, targeting high-net-worth investors and qualified prospects.

SaaS & B2B: Developed multi-channel strategies that align paid media with long-term LTV and complex sales cycles.

Whether you're seeking performance marketing leadership, strategic consulting, or exploring growth opportunities - I welcome the conversation.