Vishal Pothur

I'm Vishal Pothur, an Ecommerce Growth Strategist, Shopify Builder, Performance Marketer, and founder of Calyx Core. For over 11 years, I've helped D2C, ecommerce, fashion, retail, and service businesses build scalable growth systems that drive measurable business outcomes. My work sits at the intersection of performance marketing, ecommerce technology, conversion optimization, and AI-driven search visibility. Over the years, I've worked with more than 300 brands across industries, helping founders solve one common challenge: profitable growth. Whether it's launching a Shopify store, scaling Google and Meta Ads, improving conversion rates, strengthening SEO, or building a complete ecommerce growth strategy, my focus has always been on revenue, customer experience, and long-term business value rather than vanity metrics. My expertise includes Shopify Development, Ecommerce Development, Google Ads, Meta Ads, Performance Marketing, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and Large Language Model Optimization (LLMO). As search evolves beyond traditional engines, I help brands build visibility across Google, AI-powered search experiences, and emerging discovery platforms. Unlike traditional agencies that focus on isolated marketing activities, I take a systems-based approach to growth. Traffic alone doesn't create results. Sustainable growth comes from aligning acquisition, conversion, user experience, analytics, content, and retention into a single growth engine. Every project starts with understanding the business, identifying bottlenecks, and creating a roadmap that supports real commercial goals. I've worked with businesses ranging from emerging startups to established brands across fashion, textiles, wellness, automotive, hospitality, ecommerce, and international markets. My portfolio includes Shopify implementations, performance marketing campaigns, SEO strategy.