Vanspec Marketing

Most DTC brands that struggle to scale don’t have an ads problem.

They have a growth systems problem.

Meta is generating revenue, but CAC is volatile. Creative performs for a few weeks and then dies. Ad spend increases but margins shrink. The team isn’t sure which lever actually drives growth.

I started Vanspec to solve that.

We work with direct-to-consumer brands doing $1M–$8M in annual revenue to build Meta-led acquisition systems that scale profitably.

Not just media buying.

A structured approach that starts with financial clarity and ends with predictable customer acquisition.

Our work is guided by the Vanspec Profitable Scaling Framework:

• Establish financial clarity — AOV, contribution margin, CAC guardrails, MER targets
• Identify the constraint actually limiting growth
• Build the Meta acquisition engine
• Scale intentionally while protecting margins

Most of the brands we work with already have product-market fit and active acquisition. They simply hit a ceiling where growth becomes inconsistent or inefficient.

That’s where we come in.

I intentionally keep the client roster small so every brand we work with gets direct involvement from me.

If your Meta ads are generating revenue but scaling is becoming unpredictable — we should talk.