VALUE

VALUE is a marketing and software house based in Athens, operating at the intersection of building brands and the AI software needed to monitor and scale them. We believe the next decade of marketing belongs to companies that own their intelligence, not the ones that rent it.

Alongside running 360° campaigns across strategy, performance, creative & development, we learned that scaling and staying on top, requires tools that do not exist off the shelf. So we built them.

Seven proprietary AI products, each born from a specific problem we encountered while running real campaigns at scale, to power the rest of the digital marketing services. Each one turns years of agency knowledge into systems that work continuously, consistently, and without approximation.

→ GEO & SEO Suite. Combines data from popular SEO & GEO tools, along with the expert knowledge we feed it, to give targeted recommendations on AI Visibility and competitor's position to make sure your brand is recommended by ChatGPT, Gemini, AI Overviews and Perplexity.

→ echo - AI chat Assistant. Users no longer want to browse menus and filters. They want to get personalized recommendations. Echo does that, all the to proposing, coupons, getting leads and completing the purchase right in the chat, at any hour, in their own language.

→ Ads Simulator. Brands deserve forecasts they can defend in a boardroom, not recommendations based on hypothesis.

→ UX Audit. Measures great creative by the propability of converting. Knowing exactly why it does not is worth more than any redesign brief.

→ CRO Monitor. Observes conversion gaps, shows exactly what revenue will be gained if you close them and proposes scale opportunities while telling you how confident it is making that recommendation.

→ Keyword Forge. Content strategy built on real search data performs differently from one built on estimates.

→ Ad Spy. Tracks competitors’ ad activity, spend patterns, creative angles, channels, and market moves.