UpSpring

Most companies in the built environment think they have a marketing problem. They don't. They have a positioning problem. The work they haven't yet been considered for. The sectors they haven't yet broken into. The influence they haven't yet earned. Not because they can't do the work. Because the market hasn't positioned them for it. That's the gap we close.UpSpring is the strategic communications partner for the architecture and design industry. We work alongside CEOs, CMOs, principals, and founders to define what's next for their business: the sectors they want to enter, the short list they want to be on, and the talent they want to attract. And because we work both sides of the specification table, the firms doing the specifying and the manufacturers trying to get specified, we understand how consideration turns into specification and selection.

Authority drives position. Position drives selection. Selection drives revenue. Position is what clients build with us. The rest follows. For over seventeen years, we have worked exclusively within this industry. Many of our client relationships span thirteen years or longer. Our senior team spans PR, branding, content, web, and go-to-market strategy, helping clients build sustained visibility in the publications their audiences read, including Architectural Digest, Dezeen, Interior Design, The Wall Street Journal, and The New York Times.

UpSpring is a women-owned agency led by CEO Tiffany Rafii and President Sarah Terzic. The leadership team includes Susan Fernandez, Caroline Schillaci, Ashley Bond, Dayna Prepis, Cody Latour, and Adelaide Godwin. UpSpring has been recognized on PR News' 2025 Agency Elite List and PRovoke Media's Best US Agencies of 2025.

Select clients include Turner Construction, DLR Group, TPG Architecture, HLW, JCJ Architecture, Shepley Bulfinch, Carnegie Fabrics, Teknion, NanaWall, Ultrafabrics, 3form, Brava, Native Trails, Siplast, and BlueStar.

See our work at weareupspring.com.