Unusual Creative Group

Sixteen years of experience in brand strategy and design, one of China's top 10 renowned design companies, and a well-known marketing firm in Beijing.Established in 2002, Unusual Creative Group has studios in Beijing, Sydney, and Shanghai. We provide comprehensive branding services, from research and strategy to design and brand management. We are a trusted service provider of Fortune 500 companies and serve various industries, including energy, food, manufacturing, IT, finance, and more.Our ServicesBrand Consulting: Brand diagnosis, corporate strategy, brand positioning, brand architecture, brand naming, slogans, category innovation, product selling points, corporate CIS, and MI identity recognition.Comprehensive Brand Design: Logo design, VI design, packaging design, brochure design, terminal SI design, environmental signage design, industrial design, website design, UI design.Integrated Brand Promotion: Brand marketing planning, advertising creativity, ad production, event planning, integrated marketing promotion.Digital Marketing includes online marketing, SNS communication, Weibo and WeChat marketing, online reputation management, event marketing, and interactive news marketing.Our MethodologyWe create brand strategy systems with high commercial value for our clients. Recognizing that a brand's essence is sales, we help brands communicate more effectively with consumers, fostering recognition and increasing brand awareness and reputation.Unusual Creative Group excels in developing differentiated, multi-dimensional strategic identity systems. We integrate internal and external resources to uncover brand strengths and enhance value. By leveraging psychology in integrated marketing, we ensure consistent and clear communication of a distinct brand image through various touchpoints like advertising, packaging, and store design.