Tuition Marketing Formula

TMF is a Singapore tuition and education marketing agency founded in 2019 by Gary and Mel. We work exclusively with tuition centres, private tutors, enrichment centres, preschools, private schools, and universities across Singapore.

Unlike general marketing agencies, every campaign we have run has been for an education business. That means we understand the Singapore exam calendar, how parents make decisions at each stage, and what makes a tuition centre ad work versus one that quietly drains your budget.

Since 2019, we have helped 179 education brands generate more than 340,000 student enquiries and drive $204 million in tuition fees through Facebook ads, Instagram ads, Google ads, and full digital marketing systems across English, Math, Science, Chinese, Physics, Chemistry, Biology, IP, and IB programmes.

We offer three ways to work with us. Our done-for-you agency retainer is for tuition centres ready to grow with someone handling everything end to end. Our one-time setup builds your full marketing system and hands it over to you. And the PACK Method course teaches private tutors and small centres how to run their own campaigns step by step.

When you work with TMF, you work directly with Gary and Mel. No middlemen, no outsourcing, no account managers. We check every client campaign every day including weekends.