TruLaw Marketing

TruLaw Marketing provides performance-driven, ethical, case acquisition marketing campaigns that have one goal: Retain new clients to grow consumer law firms.

We use advanced targeting techniques to get our message in front of the right audience; then, we leverage communication technologies to turn conditional conversations into clients.

The result: Our law firm clients retain more cases using fewer resources for a greater ROI compared to traditional legal marketing firms. We help law firms acquire more cases by:

Creating Marketing Campaigns Built for Performance & Growth

We take a granular, data-driven approach that focuses on the optimization and scalability of campaign tactics in various marketing channels and mediums.

Unlike other marketing firms who measure success by website traffic, clicks, or calls — we measure our success with KPIs that undeniably lead to actual law firm growth (and an impactful Return on Investment).

With a focus on ROI and other growth indicators, our success KPIs include client acquisition and efficiency metrics such as: number of new clients retained & cost-per-case.

Leveraging Technology to Retain Cases Efficiently

Using advanced technologies, we meet the needs of today’s consumers who are searching for reliable information and seek instant answers to their legal questions through ethical, transparent, attorney-directed, conditional conversations.

Utilizing Industry Knowledge to Gain a Competitive Advantage

TruLaw is founded and managed by industry-leading attorneys with access to a network of litigation leaders.

Backed by an experienced team of marketers and operators with insider knowledge of active and emerging litigation and legal marketing trends.

We use this information to move quickly on new trends to obtain a competitive advantage.