TRAC Media Services

TRAC Media Services, founded in 1979, is a research company that has set the standard for objective and insightful audience analysis for American public television. TRAC does Nielsen ratings research, community surveys, programmer and development training seminars, core viewer forums, and PTV audience analysis. TRAC’s advice is used by all levels of station management, including PTV programmers, general managers, station program managers, pledge producers, development directors, and underwriting professionals to better position their local PBS station in the community. We also work with public television program producers to help them understand program carriage, cumes, GRPs, and scheduling strategies. TRAC has conducted research with PBS, PBS stations and the Corporation for Public Broa