Tonbara Sports & Entertainment

Fueling Dreams. Connecting Talent.Strategic representation. Purposeful partnerships. World-class execution.

At TSE, we’re reimagining what boutique sports and entertainment representation. With offices in Toronto, New York and Miami, we connect elite athletes, creators, and visionary brands through strategic partnerships and bold, personalized representation. From Olympic podiums to global brand activations, we assist talent in reaching their full potential — and bring our partners along with us.

Our Mission

Our mission is to unlock opportunities through bold strategies, expert insights, and authentic connections. We build lasting relationships grounded in creativity, data, and personalized service — empowering talents and brands to grow together.

Who We Are

Talent DivisionWe represent elite athletes, creators, and influencers across three distinct verticals:

• Tonbara Sports – Management for Olympic and professional athletes
• Tonbara Influencers – Digital creators and content-driven brand strategy
• Tonbara NIL – Collegiate talent, harnessing name, image, and likeness value
• Sponsorship Division (Powered by SponsorshipNext)

We assist brands, teams, and properties in maximizing their commercial value. Our services include:

• Strategic sponsorship consulting
• Management of naming rights
• Strategy for sales and activation
• Valuation modelling and data-driven ROI insights