TIMA - Influencer Marketing Agency in Lagos, Nigeria

TIMA is an influencer marketing agency focused on helping African Digital Creators and Publishers build beneficial partnerships with Brands. In just a short period, TIMA has been able to kick-start as well as accelerate the growth of numerous startups and small businesses in Nigeria through innovative solutions in data-driven influencer marketing, media production and out-of-home advertising.

At TIMA we believe that everyone deserves a voice. Quality impactful marketing & advertising has long been too expensive and in most cases ineffective especially for smaller companies.

We are here to change the narrative. Giving a voice to the millions of small business owners who want to make a difference but have remained invisible in a world saturated with over-the-top yet barren marketing campaigns.

With generally shortened attention spans it has become even harder for smaller brands to get noticed, therefore, with a lean data-driven framework we deliver affordable yet creative, thought-provoking content that would connect with our clients’ audience and give true meaning to what they stand for.

To allow for speed and flexibility in responding to capricious business demands in today's fast moving and changing world we utilize an agile system of problem solving. Regular experimentation and hypothesis testing allows us to keep pace with our clients' needs as well as stay ahead of our competition.

Lean marketing involves using a feedback loop, data, iteration and validation to build success with marketing efforts quickly. We study results of small, trial campaigns, learn from the results and evolve the elements of the campaign. We focus on testing and continuous improvements as opposed to the “fire and forget” model that many enterprises and corporations unwittingly employ.