TheDesignThinkers®

We sit at the juncture where business strategy meets brand and experience. We use design strategy to drive bottom line growth with a customer mindset.

Best-in-class consultancy without the overheads. We create customer-first business solutions for brand and experience in a lean, agile way. Founded by Nicola Mansfield to enable deeper consultancy, you will work with one of Australia’s leading brand and experience strategic creative thinkers. Over her career, Nicola has pioneered numerous agency services for purpose-led brand, customer experience, retail strategy, workplace strategy and brand for place. She has built offerings in management consultancies, led agencies, created client-side brand functions and founded startups. She has worked across most sectors including financial services, integrated services, government, property, retail, place and culture. She has worked extensively in Australia, Asia and Europe.