The Odd Agency

Operator-Led Commercial, Tech & Ops Advisory

AI & LLM Development Business Consulting IT Consulting & Managed IT Marketing Strategy & Fractional CMO Raleigh, United States

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About The Odd Agency

The Odd Agency is an operator-led commercial, technology, and operations advisory firm. We specialize in lower-middle market companies ($2M-$25M revenue), PE portcos, and generational family businesses in transition.

Founded by executive operators Laura Booras and William Fernandez, we bridge front-office revenue strategy with backend operational execution. We step in when your internal team lacks the bandwidth or specialized expertise to tackle complex technical debt, vendor clutter, or growth transitions.

Core Capabilities
Family Business Advisory & Succession Transition
PE Portfolio Optimization & Operational De-risking
Tech Stack Consolidation & Architecture
Independent Vendor Selection & Evaluation
Commercial Strategy & Revenue Alignment
Why Work With Us

Direct Partner Execution: You work directly with Laura and William. No junior account reps or layered overhead.

True Independence: 100% vendor-neutral advice with zero markups or kickback incentives.

Practical Simplicity: We eliminate bloat and build maintainable infrastructure designed to scale.

Industry VerticalsCPG, Wine & Beverage, Wholesale Distribution, Hospitality, and B2B Services.

Services

Capabilities listed on this profile.

Business ConsultingDigital StrategyIT Strategy Consulting

Pricing

Self-reported by the listing.

Min. project

$5,000+

Hourly rate

$200 - $300 / hr

Team & locations

Raleigh, United States2 - 9 employeesFounded 2015More agencies here →

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