TerraNova360
Brand growth consultancy. Multicultural strategy.
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About TerraNova360
TerraNova360 is a Toronto-based brand growth consultancy with more than 20 years of experience in multicultural marketing strategy, market alignment, and consumer research, serving established brands across Canada and the US.
We help established brands close the gap between where their strategy is pointed and where their market actually is. When growth stalls, the cause is usually that the market moved and the strategy did not. We diagnose that gap with consumer research, then realign strategy, positioning, and media to the consumers actually driving the category today, including the multicultural and emerging segments most brands under-serve.
Our work runs through the Integrated Growth Blueprint, a five-phase framework: Probe, Plan, Position, Promote, and Perfect. Clients can engage a single phase or a full program.
We work with CMOs, VPs of Marketing, and CEOs of national organizations, and bring named senior expertise across research, strategy, creative, and EDI, with client work spanning health, CPG, and sports and entertainment.
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