Tanj

Tanj is a top NYC-based brand naming and language agency.

We believe words empower people and propel brands to achieve great things. Since 2009, we’ve helped brands, from startups to global icons, find the words (and names) to move customers.

• Stats worth nothing ↓
• Named 1,000+ brands
• Clients total $2.4T+ in market value
• Delivered $26B+ in brand-driven growth
• Helped secure $2B+ in startup funding
• Generated trillions of global impressions
• #1 naming partner for agency leaders in brand & design

We’re not a generalist agency that “also does naming.” 100% of our focus is brand naming and brand language.

That clarity of purpose means faster turnarounds, deeper thinking, and names that stand up to legal, cultural, and global scrutiny.

For startups, that means a high-velocity, high-rigor process that keeps your momentum. For global brands, it means scalable architecture, linguistic depth, and names that travel.

Every name we craft is more than a label. It’s your most enduing brand asset.

And together we’ll get it right.

Brands we've named include: Wii (Nintendo), Bravia (Sony), Ally (Ally Financial), Concourse (JPMorgan), Juke (Nissan), Natural Bliss (Coffee Mate), OnePass (NFL) and many, many more...