Systematic Market Research Consultancy

Systematic Market Research Consultancy (SMRC) is an independent, full-service market research field agency based in Dubai, United Arab Emirates. Founded in 2017 by senior researchers from MEMRB and GfK, SMRC helps brands across the GCC make decisions grounded in real, verifiable field data.

SMRC covers the UAE, Saudi Arabia, Oman, Qatar, Kuwait and Bahrain, with standing field panels in the UAE and Oman and project coverage across the wider Gulf and MENA.

Services:

Mystery Shopping: trained evaluators assess branches, stores and call centres against your standards, with audio, photo and timing evidence on every visit.

Retail and Merchandising Audits: image-recognition shelf audits measuring distribution, on-shelf availability, share of shelf, planogram compliance and pricing.

Focus Groups and In-Depth Interviews: moderated qualitative research in the region's main languages.

Quantitative Surveys: GPS-tracked, back-checked face-to-face and online fieldwork.

Product Testing, Competitor Intelligence and Retail Universe Census.

What sets SMRC apart:

Its own in-house, GPS-tracked field team, not outsourced fieldwork.

Technology built and run in-house, including shelf image recognition and RingUs.AI voice-agent surveys, with live dashboards, under UAE PDPL.

Every data point traceable to where and when it was collected, by GPS and timestamp.

Sectors served include automotive, FMCG, retail, banking, healthcare, luxury and hospitality.