Studio Oblique

Studio Oblique is a boutique product design & research firm, and over the past ~3.5 years, we’ve partnered with over 25 startups across health-tech, logistics, e-commerce, SaaS, fintech, travel, and consumer products, helping them shape product strategy, UX/UI, and create scalable design systems.

Beyond the vibe design ceiling:

AI can generate screens and demos in minutes. But building a product people trust, understand,and return to is a different discipline altogether. You end up with disconnected screens, generic flows, missed edge cases, and UI that looks good but breaks in real use.

That's where we come in. Producing design is cheap and fast, and knowing what not to make isnow critical. We combine skills, experience and judgement to be the real, human voice for yourusers in the room where product decisions are made. We're the partners of choice for founders and PMs on their convoluted path to building great products, because messy and honest conversations don't easily happen in the AI chat box.

We help identify what your product or business needs through:

Problem Definition: We help you understand the opportunity space for your target users, starting with preliminary hypotheses and turning them into clear problem areas.

End-to-End UX Design: We design comprehensive and delightful user experiences for a defined set of features, journeys, and user segments.

Product Innovation: We help reimagine existing products for current and potential users, while exploring new functionalities and future opportunities.

Design Research: We help deepen your understanding of users, their explicit and latent needs, and generate actionable insights to guide product vision and decision-making.

Deep experience in health-tech: We’ve worked across segments in health-tech and healthcare, spanning mobile apps for glucometers & fitness trackers, an e-pharmacy app, booking platforms for therapists and doctor at home visits and web platforms for India’s largest chain for dental & skin clinics.