studio craft design

studio craft design - UX design and website strategy for B2B companies with complex offerings

When your website doesn't make the offer clear, your sales team has to explain it in every first call. I work with B2B companies whose services need explaining and whose buying decisions take months: industry, engineering, construction, architecture, consulting-led services.

• Typical situations clients come to me with
• The site gets traffic but few qualified enquiries
• Website decisions are made on taste instead of user data
• Content is barely read - visitors scroll briefly and leave

A relaunch is coming and should start with concept, not with design Forms and enquiry flows lose users at every step

• The offering is complex and the website doesn't make it understandable
• Accessibility should be built in, not retrofitted
• The new site should be tested with real users before it goes live
• Services

Website Audit — from €1,900. UX, conversion and accessibility analysis with a ranked action plan. Results in 2 weeks.

Website Strategy Session — €499. 90 minutes: what is holding the site back, and what to fix first.

Website Conversion Sprint — from €5,900. UX redesign for B2B: concept, information architecture, page layouts and the path to enquiry, coordinated with your developers.

How I work

Data before taste — analysis precedes layout; decisions are argued, not asserted.

Concept before design — structure settled first. The part pure design and development shops skip.

Psychology-led — trust is the real conversion factor for complex offers.

Accessibility and machine-readable structure built in from day one.

User testing before launch, where the stakes justify it.

Post-launch measurement, with follow-up optimisation on request.

About

Beate Öttl, UX designer and website strategist. 14 years of in-house and agency experience, including work for Shell, Internorm and Judith Williams. MA in Content Strategy. UX lecturer at WIFI Tirol. Sole practitioner: you work directly with the person who thinks and design