PLAYBOOK STUDIO

We are a group of thinkers, planners, designers, and makers. United by the power of exploration, interrogation, collaboration, and inspiration to arrive at the insights, strategies, and actions required to allow companies and brands to become their best selves.

Our studio is led by master brand strategist Graceann Bennett, who has decades of experience running strategy for four major global ad agencies shaping brands such as Coca-Cola, Jack Daniels, Dove, McDonald's, VW, Coca-Cola, UPS, Four Seasons, WSJ, Guinness, The Mormon Church, & HAUS LABS by Lady Gaga. Graceann brings in world-class designers, writers, and content creators to design and beautifully execute her sharp strategies for a broad range of growth-oriented Playbook Studio clients across all industries.

From our experience, there’s not enough clarity and craft when it comes to creating winning strategies and executional action plans. We believe the best strategies provide the most inspiring and effective creative direction.

We turn strategies into tight executional action plans, or “playbooks” in which roles, responsibilities, and intended impact are clearly spelled out to inspire, inform, and direct.

These playbooks and digitally ready files can be executed with Playbook Partner Teams — spanning marketing programs, website development, content initiatives, etc. — or brought in-house for clients to use internally for maximum value and efficiency.

We offer both project-based and retained service models, typically doing a combination of both to help our clients execute and expand on the design systems and playbooks we've developed together.