Sterk Digital

Sterk Digital is the personal consultancy of Raphael Sterk, a senior performance marketer specialising in paid media growth through Google Ads and full-funnel acquisition strategies.

As a freelancer, I work directly with brands — not through layers of account managers — to build, optimise, and scale profitable advertising systems. My focus is on driving revenue, lowering CPAs, and improving ROAS using data-driven decision-making and hands-on account management.

I’ve managed and optimised high-spend accounts across e-commerce, retail, and lead generation, including multi-million-dollar monthly budgets. My experience spans:

• Google Ads (Search, PMax, Shopping, YouTube)
• App acquisition (Google & Apple Search Ads)
• Account restructuring and performance recovery
• Conversion tracking, analytics, and reporting

Clients work with me for clarity, speed, and results. There’s no outsourcing — every strategy, optimisation, and insight comes directly from me. I act as an embedded growth partner, aligning paid media with real business objectives rather than surface-level platform metrics.

Whether you’re scaling an existing account or fixing one that’s underperforming, Sterk Digital delivers senior-level execution with a strong commercial mindset.