Stellar AEO Labs

Stellar AEO Labs is an AI Search Optimization consultancy helping brands become visible, credible, and cited in AI-generated answers on platforms like ChatGPT, Gemini, Google AI Overviews, Claude, and Perplexity.

Stellar specializes in Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO). We deliver comprehensive GEO / AEO audits, strategy roadmaps, hands-on implementation of content and technical improvements, internal education, and ongoing optimization to improve AI visibility.

Stellar has developed a proprietary GEO scoring and evaluation framework that consists of 5 pillars:

• Content Intelligence
• Structured Data
• Authority Signals
• Indexability
• Recency

Our evaluation criteria uses a quantified rubric with 50+ factors across these five pillars. We translate the results into prioritized improvements across content, technical structure, and authority signals, and execute their implementation on your website. Unlike traditional SEO agencies that focus primarily on keyword rankings, Stellar follows a product-focused fundamentals approach of how LLMs read, interpret, and select sources for citation.

Most companies engage Stellar for both the strategy and the implementation needed to improve how their information is interpreted and cited by AI systems.

Stellar AEO Labs is founded and led by Neha Singh: a former Google engineer, Vogue Head of Product, and previously founder of an AI-powered web-based immersive e-commerce platform serving global brands. Stellar combines deep technical expertise with executive-level strategic insight.

Based in New York, we work with e-commerce, B2B, SaaS, media, agencies, fintech and healthtech businesses preparing for the next era of discovery.

LinkedIn: https://www.linkedin.com/company/stellar-aeo/