Standard Insights

Standard Insights is a consumer research platform for strategists who can't afford to wait.

Traditional research firms take 8 weeks and charge $40,000+. DIY tools give you raw data and leave you to figure out the rest. We sit between both — delivering institute-grade consumer research, fully formatted and ready to present, in hours.

Here's what that looks like in practice: you brief us on the question. We field a survey across our 170M+ global panel, clean the data, run the analysis, and return an Executive Report you can put in front of a client or a board without touching a spreadsheet.

Agencies use us to win pitches with hard consumer data instead of gut instinct. Consultancies embed our studies into client deliverables as proprietary intelligence. Brands use us to validate creative, test concepts, and track brand health — without a six-figure research budget or a three-month timeline.

Entry point: $500 Pilot Study — one focused question, 200 real respondents, mini Executive Report in 48 hours. No methodology knowledge required.

130+ markets. 48-hour delivery. No legacy overhead.