Srna SEO

Srna SEO is an enterprise search advisory specializing in AI Visibility, Technical SEO, and Search Architecture for organizations that depend on search as a revenue channel.

Founded by Ivica Srnčević, a search strategist with more than 25 years of experience leading international SEO programs for global organizations, Srna SEO helps companies solve complex visibility challenges that traditional SEO audits often miss. The focus extends beyond rankings to ensuring websites are structurally understandable by both search engines and AI retrieval systems.

As AI-powered search changes how users discover information, many organizations are finding that technically functional websites remain invisible to large language models. Srna SEO helps bridge that gap through comprehensive diagnostics, architecture reviews, semantic analysis, indexation assessments, and AI retrieval optimization. Services include Technical SEO Audits, AI Search Readiness Audits, International SEO Strategy, Enterprise SEO Recovery after migrations and redesigns, Semantic Search Architecture, Crawl & Indexation Diagnostics, Content Strategy, and AI Visibility consulting. Rather than relying on checklists or automated reports, every engagement is based on structured analysis and practical recommendations designed to improve discoverability, retrieval quality, and long-term search performance. Srna SEO has experience supporting enterprise environments across multiple industries, including manufactur