SpearPoint Marketing LLC

SpearPoint Marketing is a Denver, Colorado-based SEO agency focused on helping B2B, fitness, and ecommerce companies generate qualified leads, improve search visibility, and drive measurable business growth. We specialize in conversion-focused SEO strategies designed to attract high-intent traffic and turn visibility into real revenue opportunities.

Our approach goes beyond rankings and traffic reports. We focus on helping businesses improve visibility where modern buyers are searching, including Google, AI-driven search platforms, and local search results, while aligning SEO efforts with real business goals like leads, sales, memberships, consultations, and demos.

We work with companies that are:

• Frustrated with generic SEO deliverables and poor communication
• Looking for transparent reporting and measurable ROI
• Trying to reduce dependence on paid ads or referrals
• Focused on long-term growth through organic search
• Interested in improving visibility in AI search and answer engines

Our services include:

• SEO Strategy
• Technical SEO
• AI Search Visibility Optimization
• Content Strategy & Content Marketing
• Conversion Rate Optimization (CRO) Support
• Local SEO
• Digital PR & Authority Building
• Reputation Management

Founded by Jesse McFarland, SpearPoint Marketing combines over 18 years of agency and in-house marketing leadership experience across industries including SaaS, legal, healthcare, fitness, ecommerce, startups, and professional services. Our team understands that effective SEO requires more than keywords and backlinks. It requires understanding customer intent, business goals, and the full buying journey.