Spark Emotions

Spark Emotions are all about quantifying real emotions to drive real change.

We are trusted by leading global brands to deliver the most effective consumer insight.

At our core, we are a global insight agency with a world-class team of consumer psychologists, insight experts, behavioural analysts, and industry leaders. We’re hard-wired to work in partnership with our clients to understand the science behind consumer behaviour, we translate real emotions and behaviours into actionable insights; proven to drive business growth.

• What We Do | Our Core Business Units
• 1. Trends & Foresight
• 2. In-Store
• 3. Online
• 4. Product Pack & Media

We developed a model that allows us to quantify how people emotionally feel about something, whether that be an event, brand, product or even the whole world around them.

We believe we can truly understand how your target customer behaves and feels better than anyone else.

Spark Emotions are part of the SMP Group of businesses, our 3 brands deliver insight-led products and experiences that are proven to drive business growth.