Someoddpilot

Born as a record label, we understand how to create wonder & meaning for brands. A multidisciplinary independent creative agency, we hone in on what makes a brand amazing, and then refine, glorify and exemplify everything it can be.From rebrands and refreshes to brand and product campaigns, our award-winning iconic work cuts through the noise and turns audiences into die-hard fans. We cut our teeth in the indie world: brand and creative work for Pitchfork, Lollapalooza, bands, music venues, record labels and influential voices in underground culture, where audiences can smell bullshit a mile away.We’ve channeled that sensibility into building new and legacy brands the world over – including Patagonia, Smith, Saucony, Dyson, Chicago Fire, FX, Chaco, Starface, Herman Miller, Fjallraven, Kimberly-Clark and so many more – helping them find their value, voice and identity through foundational branding, campaigns and strategic resets.