Social Soup

Social Soup is an award-winning Australian influencer marketing agency specialising in creator-led campaigns that drive real commercial impact. With over 18+ years of experience, we deliver high-performing influencer marketing, UGC production, product sampling, product reviews and always-on creator programs for leading brands across FMCG, retail, beauty, wellness, parenting, travel, and lifestyle. Our work spans end-to-end influencer strategy, creator sourcing and management, content creation, large-scale product sampling, in-store activation support, community engagement, and performance measurement. From one-off campaign launches to long-term always-on partnerships, we design and deliver scalable programs tailored to brand objectives. Named B&T Creator Agency of the Year and a multi-time AiMCO Award winner, Social Soup combines strategic expertise with proprietary technology through our SMART Platform, giving brands full visibility across campaign delivery, creator workflows, and performance insights. With offices in Sydney and Melbourne, we partner with national and global brands to deliver measurable ROI, brand trust, and sustained growth.