The Social Shepherd - Toronto

The Social Shepherd is a Google Premier Partner advertising agency based in Toronto, Canada, founded by an ex-Googler with more than six years inside the Google Ads ecosystem.

We manage Google Ads, Meta (Facebook and Instagram) Ads and Local Services Ads for small and mid-size businesses across Canada and the United States. Our fee is a flat monthly amount - CAD 500, 800 or 1,200 depending on ad budget - and it never scales with what you spend on ads. Most agencies charge a percentage of ad spend, which pays them more when you spend more, whether or not it works. Ours does not move.

Clients own every ad account, all conversion data and all creative. Engagements are month to month after the first 90 days, and there are no setup fees.

Every engagement begins with a free 48-hour audit covering wasted spend, conversion-tracking gaps, account structure, policy risk and a realistic lead forecast - yours to keep whether or not you hire us.

We work with home services and appliance repair, mortgage and real estate, e-commerce and Shopify, optical and healthcare clinics, automotive, photography and restaurants.