SmashBrand

Packaging design agency that increases sales velocity, guaranteed.

We are the only packaging design agency that guarantees retail performance. We develop strategy, design packaging, and test with consumers through an integrated, data-driven process, built to increase purchase intent, category growth, and new customer adoption.

The result? A boost in brand and retailer confidence, ensuring your product sells even before it reaches the shelves.

Packaging Design

Your package gets seconds to win. We make those seconds count.

As a leading CPG packaging design agency, we create packaging that stands out, communicates value, and drives purchase.

Our process combines creative design with consumer insights to optimize packaging for purchase intent, shelf impact, and category growth.

Brand Strategy

Every project starts with a comprehensive brand strategy grounded in your brand, category, competitors, and consumers. We uncover competitive gaps, understand consumer perceptions, and identify the opportunities that can drive growth.

A sample of our strategic branding services includes:

• Brand Discovery
• Brand Audit
• Brand Positioning
• Brand Architecture

Our Path To Performance process combines brand understanding, consumer research, and industry expertise to identify the next big idea, whether you’re innovating, renovating, or repositioning your brand.

Consumer Testing

We don't guess. We use rigorous consumer testing and market research to understand what drives purchase. By testing packaging, positioning, messaging, and product concepts with real category consumers, we identify what’s working, what isn’t, and what needs to change.

The result is packaging and brand development backed by data, not subjective opinions.

• Additional Services
• Brand & Portfolio Architecture
• Communication Strategy
• Brand Voice & Tone