Smadex

Smadex is a Mobile Demand Side Platform that allows advertisers and agencies to create and distribute rich media advertising on smartphones or tablets. Smadex features: - Optimal return on investment for its advertisers, buying the best spaces for its customers ads, at the optimal price to achieve the highest possible performance using proprietary real time bidding algorithms. - Relevant rich media ads which are more relevant for users because they adapt to the context in real time. For example, the banners might show the location of the closest store to each user. Smadex offers advertisers and agencies the complete advertising creation and distribution service, with automated segmentation for the advertiser\'s target market using proprietary technology. Smadex features a dashboard allowin