Sky Insights Global

Sky Insights Global is a behavioural evaluation and travel intelligence consultancy redefining how airlines understand and improve the passenger experience. We go beyond traditional customer feedback and mystery shopping, using trained HR professionals as in-flight and lounge evaluators to deliver credible, human-led insights that drive measurable improvement.

We believe that the most powerful data isn’t always digital; it’s behavioural. Our evaluators are not anonymous customers. They are experienced observers trained to assess real-time service delivery, brand alignment, and operational consistency across the full passenger journey. From online check-in to boarding, inflight service to lounges, we capture what your customers feel but don’t always say.

Our evaluation framework is built on deep expertise in HR, behavioural science, and brand strategy, and is designed to bridge the gap between brand promise and delivery. We help airlines understand how behaviour, from crew interactions to digital friction points, influences loyalty, customer satisfaction, and marketing effectiveness.

Sky Insights Global was created out of frustration with surface-level feedback and a passion for smarter travel. Our founder has flown to 49 countries and spent over two decades leading HR and brand initiatives for global creative agencies and tech clients. That real-world experience shapes how we brief evaluators and how we translate observations into actionable recommendations.

We work with airline, loyalty, and customer experience teams who want more than a dashboard. They want depth, direction, and a clear link between service and strategy. Whether you are enhancing premium cabin delivery, rethinking loyalty tiers, or refining onboard engagement, our insights help fine-tune execution and strengthen brand value.

If you care about the moments that shape passenger loyalty, we may be the innovative consultancy you didn’t know you needed.