Simplicity Media | Media Planning & Buying (OOH, CTV, Spotify, Radio, TV, Digital)

Simplicity Media Canada is an independent, award-winning media planning and buying agency built from broadcast radio roots and entertainment publicity. Operating out of Toronto, Halifax, and London, we build purpose-built collectives of senior media specialists directly around your brief—no junior hand-offs, holding-group bloat, or hidden ad-tech tolls.

CORE CAPABILITIES

Digital Audio & Spotify Direct: Spotify Direct IOs, Ads Manager, custom podcast sponsorships, and sonic branding. We buy directly from publishers to eliminate DSP "tech-tax" markups where possible.

Digital Out-of-Home (DOOH): Programmatic and direct buys across major Canadian and UK outdoor networks and venue screens.

Connected TV (CTV): Living-room video takeovers (Samsung TV Plus, Roku, Bell, TSN, BVOD).

Paid Social & Search: Performance search and social (Meta, TikTok, YouTube) with custom attribution.

AEO & GEO: AI Engine Optimization & Generative Engine Optimization.

TRANSATLANTIC SPECIALISM (CANADA UK/EMEA)

We offer a cross-border capability few North American agencies replicate. Canadian brands expanding into the UK get direct access to 98% UK audience reach and media-owner relationships managed locally from Canada. UK enterprises gain a seamless launchpad into North America. Our Halifax base also anchors our Atlantic Canada practice and film production media services.

PROVEN ENTERPRISE TRACK RECORD

Group-wide since 2019: £11M+ ($19M+ CAD) media managed across 413+ campaigns.

Telecom Scale: Managed £2M+ ($3.5M+ CAD) annual media spend for Lebara over 4 years.

AAA Gaming Releases: Delivered £1M+ international launch campaigns for SNK Corporation and major global gaming titles.

Cross-Sector Depth: Campaigns across utilities, hospitality, higher education, and public sector accounts.

• AWARDS & RECOGNITION
• Marketing Week Awards: Campaign of the Year 2024
• Netty Awards: Best Digital Campaign Innovation (2024 & 2025)
• Sony Awards: Gold – Station Branding
• Offices: Toronto, ON | Halifax, NS | London, UK