Signal Theory
Building brands that resonate.
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About Signal Theory
Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the motivating factors of behavioral science with data-driven insights and the intuitive creativity of human-centered design.
In other words, we help you sell joy, comfort and meaning through a real understanding of human behavior.
An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.
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