SEO1

SEO1 is an Estonian SEO consultancy and training company founded by Marten Saar. We help businesses across the Baltics, Nordics, and broader Europe grow organic and AI-driven search visibility through technical SEO, multilingual content, link building, and LLM/GEO optimization.

What We Do

Technical SEO Audits — full audits covering crawlability, indexation, Core Web Vitals, internal linking, canonical and hreflang setup, and structured data.

Multilingual SEO — keyword research, content mapping, and on-page work across languages — not translated SEO, but native-quality optimization built around local search behavior.

Content Strategy & Pruning — audits combining GA4, Search Console, Ahrefs, and AI citation data to decide what to keep, improve, merge, or remove.

Link Building & Digital PR — relevance-first link acquisition focused on long-term defensibility, not vanity metrics.

AI Search Optimization (GEO / LLM SEO) — structuring content, entities, and mentions across the web so brands get cited by ChatGPT, Claude, Gemini, and Perplexity.

SEO Training & Workshops — workshops, courses, and webinars for in-house teams.

Why Choose SEO1

We run our own affiliate and e-commerce sites in competitive verticals (iGaming, finance, electronics). The strategies we recommend to clients are the same ones we use with our own money on the line.

Operator's perspective. 15+ years of hands-on SEO since 2008, with international experience scaling organic traffic across Europe and Latin America.

Multilingual expertise. Native-quality SEO across languages, with first-hand knowledge of how Google, Bing, and AI engines behave in each market.

AI-era ready. We research, teach, and apply LLM optimization — citation tracking, content structuring for retrieval, and visibility measurement beyond rankings.

Transparent reporting. Monthly KPIs — traffic, rankings, AI visibility, and next actions. No opaque "we did SEO things this month" updates.