SEO Strategy Ltd

SEO Strategy Ltd is a specialist SEO and AI visibility consultancy based in Southampton, UK, led by Sean Mullins — an independent consultant with 20+ years of experience in search, technical SEO, and AI-era search optimisation.

We work with professional services firms, SaaS companies, and enterprise software businesses that need more than rankings — they need structured, defensible visibility across traditional search, AI Overviews, LLMs, and generative discovery platforms.

Our core disciplines:

Technical SEO & Site Architecture — platform migrations, Core Web Vitals, schema markup and structured data, crawl efficiency, and WordPress-native development. Every technical recommendation is implementation-ready, not a spreadsheet of issues.

Entity SEO & AI Visibility — Knowledge Graph optimisation, Wikidata and entity corroboration, LLM citation strategy, and AI Overview positioning. We work at the intersection of traditional SEO and the emerging AI discovery layer — helping clients be found, cited, and recommended across ChatGPT, Perplexity, Gemini, and Google AI Overviews.

AI Knowledge Agents — governed, citation-enforced AI assistants for professional services websites, built with server-side grounding verification and a full audit trail. Deployed on our own site first, then for clients including Coviant Software (Diplomat MFT). Not chatbots. AI governance infrastructure.

Content & Digital PR Strategy — evidence-based content planning, topical authority architecture, and digital PR for regulated industries including criminal defence law, healthcare IT, and managed file transfer.

Current and recent clients include Coviant Software (enterprise MFT), Olliers Solicitors (Top Tier Legal 500, Times Best Law Firm 2026), Pro2col (UK's leading MFT consultancy), and tobecome.org (ICF coaching certification).

We are selective about projects. We go deep on a small number of engagements rather than running an agency production line.