The SEO Coach

The SEO Coach, Carla dos Santos, helps individuals, teams, and businesses boost organic growth by providing expert SEO training, strategy, and mentorship, focusing on technical SEO, content optimization (including AI use), site structure, link building, and career development in the digital space. She empowers clients to build in-house SEO expertise, turning complex challenges into sustainable, long-term results through personalized coaching, often integrating her background in tech project management.

What She Does:

SEO Training & Mentorship: Coaches on core SEO principles (On-site, Off-site, Technical) for Google, Bing, and YouTube.Technical SEO Expertise: Addresses site performance, architecture, indexing, and dev-ops integration.

Content & AI Optimisation: Guides on keyword research, content structure, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), and leveraging AI tools responsibly.

Career Advancement: Supports digital professionals in pivoting careers or advancing within their roles, including C-suite level guidance.

Strategic Consulting: Develops tailored, data-driven strategies for scalable organic growth for SMEs, corporates, and individuals.

User First Content (HCU) and the C-C-I-D CFramework

Her Approach:

Empowerment: Focuses on teaching clients to manage SEO themselves.

Holistic & Strategic: Combines technical skills with business outcomes, moving beyond simple tactics

Experience-Driven: Leverages over two decades of hands-on experience in corporate, agency, and independent roles.

In essence, Carla acts as a seasoned guide, translating complex SEO knowledge into actionable skills for building powerful, self-sufficient digital presences.