Sea Salt Marketing

Sea Salt Marketing is Australia's specialist digital marketing agency for residential builders.

Founded in 2015 by Amanda Cordner — a former marketing director with senior roles at L'Oreal,

Lion Nathan, Heinz, and Fonterra — the agency was built on a single premise: builders deserve

marketing that actually works for their industry, not generic digital tactics repurposed from

other sectors.

For over a decade, Sea Salt has partnered with custom home builders, project builders, and

boutique renovation specialists across Australia and New Zealand to build their brands, generate

qualified enquiries, and help them attract the right clients — not just more clients.

The agency operates as a fully integrated team, offering strategy, brand development, website

design, social media management, Google Ads, Meta Ads, SEO, content marketing, and email

marketing — all delivered by specialists who know the building industry inside out.

Results clients have achieved working with Sea Salt:

• 6x increase in qualified enquiry (Christou Homes)
• 8x business growth since 2016 (Roda Developments)
• Average build value grown from $400k to over $1M (Christou Homes)
• Consistent positive brand feedback and enquiry growth (McGowan Homes)

Sea Salt works with a selective client base to ensure every builder gets genuine attention,

strategic thinking, and measurable outcomes. The team is based in Sydney with clients across

NSW, QLD, VIC, WA, SA, and NZ.