Sagewave Web Design

Sagewave Web Design is a solo studio in Orlando, Florida helping small businesses launch their first website or refresh an outdated one. Founded by McKenna Pasquale, Sagewave grew out of a decade of operations and management experience, bringing systems thinking, not just aesthetics, to small business web design.

What I build

I work across three platforms, matched to what each client actually needs:

• Shopify — e-commerce stores, migrations, theme customization
• Static sites (HTML/CSS/JS on Netlify) — service businesses needing speed and simplicity
• WordPress — businesses needing scheduling, blogs, or CMS-driven content

Services include full website builds, refreshes, Shopify migrations, monthly maintenance through my Cultivate Plan ($175/mo, no large upfront cost), email setup, brand starter kits, and ongoing support.

Who I work with

Small businesses ready to show up online without bloated hosting packages or confusing tech. Recent clients include a Maine-based yarn and soap shop (full Wix to Shopify migration with 4,500+ customer records preserved), a Florida-based "whimsical luxury" interior design studio (custom portfolio plus e-commerce shop, with email migration that saved them ~$300/year), and a Colorado fitness coach launching his first booking-enabled site.

How I work

Calm process. Honest pricing. No upsells. I treat every client's budget like it's my own — because I've been on the other side as a small business operator. Every project follows the same process: free consult, scoped plan, build with milestone check-ins, launch, and ongoing support if needed.