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About SaaS Playbook
I help product-led SaaS companies turn signups into revenue through lifecycle email.
Most companies with 1,000+ daily signups lose users before they convert. I fix that through behavioral sequences, segmentation strategy, and structured experimentation.
Services include lifecycle audits, onboarding sequences, trial-to-paid conversion campaigns, retention programs, and A/B testing frameworks.
Author of The SaaS Email Marketing Playbook. 13 years in SaaS, 20+ clients. Built the lifecycle program behind 4x revenue growth at LANDR.
Tools: Customer.io, Iterable, Braze, Intercom, Segment, HubSpot.
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