RSM Marketing

RSM Marketing is a construction-only marketing agency built for commercial and residential contractors — general contractors and specialty trades alike. We don't sell generic "digital solutions." We learn how your business actually operates, then build the marketing engine around it.

Founded in 2010 with offices in Kansas City and Wichita, RSM now serves contractors nationwide, from regional GCs to multi-location specialty trade companies in HVAC, roofing, plumbing, electrical, restoration, and beyond.

Here's what sets us apart: most agencies start with tactics. We start with a diagnosis. Before we touch your website, your ad account, or your SEO, we dig into your close rate, your backlog, your service areas, and your actual bottleneck — because sometimes the problem isn't lead volume. It's pricing, capacity, or a broken follow-up process that no amount of extra traffic will fix.

Once we know what's really going on, we run the full stack: websites built to convert, Local SEO and technical SEO, Google Ads and Local Services Ads, content and video, reputation management, email nurture sequences, analytics and call tracking, and CRM-driven automation. Everything is tied back to closed jobs, revenue per ticket, and backlog health — not vanity metrics like impressions or "engagement."

And everything we build, you own outright. No black-box platforms, no held-hostage accounts, no starting over if you ever leave.

Our best-fit clients are commercial and residential contractors doing roughly mid-seven to mid-eight figures in annual revenue, with defined service areas, real growth goals, and enough lead volume that marketing mistakes get expensive fast. If that's you, we speak fluent trade — and we'll tell you the truth even when it's not what you called us to hear.

RSM Marketing: construction marketing for contractors, not marketers.